Every time I watch Bubba Sparxxx’ video for the hit song “Ugly” it takes me back. It’s a great song, and it’s also one of the seminal events in Country Rap history. Everybody from Colt Ford, Jawga Boyz and beyond list Bubba K and “Ugly” as a heavy inspiration for their music.
I remember watching this video for the first time in 2001 and not only being blown away by the song an imagery but also the set locations. I recorded the video on my VCR, of course, and over the next few days paused and rewound it picking out a few locations I was familiar with like the LA Tavern (Lower Arcade), and the old Athens GA Wal-Mart. I’d never seen a video shot in my neck of the woods and it was amazing. I swear I see Average Joe’s C.E.O. Shannon Houchins in a couple of scenes too. I still ride by those spots occasionally and I think about that “Ugly” video every time.